The Original All-Purpose Skin Cream · Est. 1991
Timeless ritual,
modern glow.
Shop now
One iconic, natural formula
for skin that glows.
One jar · three formats
The 2 oz
The Classic
Also at Whole Foods, Costco, Target & 10,000+ stores in 45 countries · Store locator
“It will do everything… but your taxes.”Real Simple✦
The New York Times✦
“This stuff is fabulous.”Harper's Bazaar✦
Allure✦
Vogue✦
Vanity Fair✦
Refinery29✦
Clinical safety
Kind to skin.
Clinically tested.
Egyptian Magic has been clinically tested through a 6-week dermatological patch test study conducted on 108 subjects by an independent accredited laboratory, with zero irritation or sensitization reactions observed.
Suitable for all skin types
Suitable for sensitive skin
Suitable for eczema prone skin
Suitable for psoriasis prone skin
Suitable for rosacea prone skin
Gynaecologist approved
A cosmetic, not a drug. See full product information for precautions. If you or your child may be allergic to bee products, consult your doctor before use.
The formula
A glow gifted
by nature.
Five clean, easy-to-pronounce ingredients. No water, no fillers, no fragrances, no preservatives. Just a concentrated balm-to-oil texture that awakens in the palm of your hand and melts into skin like liquid gold.
- 01
Olive Oil
Olea Europaea Fruit Oil
Intensely moisturizes and conditions.
- 02
Beeswax
Cera Alba
Locks in hydration and gives the balm its body.
- 03
Honey
Mel
Naturally soothing, drawing moisture to the skin.
- 04
Royal Jelly
Royal Jelly
Rich in vitamins and amino acids to nourish and revitalize.
- 05
Propolis
Propolis Cera
The hive's own resin, which calms and deeply conditions.
That's it. No synthetic preservatives, parabens, water, or additives of any kind.
*If you or your child may be allergic to bee products, consult your doctor before using.
Read the full labelMost-loved rituals
One jar.
Infinite rituals.
A head-to-toe staple that adapts to your skin, and your life. Trusted by all ages and skin types. Hover or tab through the ritual.
-
01
A sheer, dewy veil by night; a natural glow on cheekbones by day.
-
02
A glossy, honeyed balm. One jar “would last into the next millennium.”
-
03
Hand & body cream
Elbows, knees, heels, cuticles: the driest spots drink it in.
-
04
Smooths flyaways and conditions brows and dry ends with a warm shine.
-
05
Gentle enough for all ages, and suitable for eczema, psoriasis and rosacea prone skin.
-
06
Moisturizes and conditions, so ink looks rich and skin stays supple.
13 most-loved uses & counting
How to apply
01 · Awaken
Warm a small amount of balm in the palm of your hands until it melts into an oil.
02 · Apply
Anywhere that needs locked-in moisture or care: face, lips, body, hands, brows, elbows… anywhere.
03 · A little goes a long way
Start with a little. Use however it serves you best.
About Egyptian Magic
The quiet icon · Chicago, 1986
“Brother, the spirit has moved me to reveal something to you.”
In 1986, in a Chicago diner, a stranger who called himself Dr. Imas approached a young salesman named Westley Howard with those words. Over the years that followed, he taught him to blend olive oil and the treasures of the hive into a salve he said echoed the balms of ancient Egypt, then disappeared.
Howard took a new name, LordPharaoh ImHotepAmonRa, perfected the recipe, and in 1991 began pouring it by hand into plain white jars with a red and cobalt label. He never advertised. He never made a second product. The jar traveled by word of mouth alone: from health-food shelves to backstage makeup kits to twenty-thousand-review bestseller.
“Dreams don't have deadlines. There is a dream out there with your name on it, go claim it.”The founder's motto
- 1986A stranger, a diner, a secret recipe
- 1991The first hand-poured jars are sold
- 2001Allure finds it in celebrity makeup kits
- 2007The New York Times profiles the “self-made Pharaoh”
- TodayLoved in 45 countries, still one jar
Word of mouth only
Never advertised.
Always shared.
A reputation built slowly and quietly over 30 years, passed along like a good secret by makeup artists, dermatologists, and a few famous faces along the way.
Won't leave home without it.
My all-around go-to. I use it on the kids, too.
On my hair, my skin, everything.
A serious miracle worker.
As independently reported, not paid endorsements. That's rather the point.